BY TRACI MCBRIDE Q: I work in a conservative marketing firm. I get invited to several holiday events by our biggest clients and wondered if wearing something a little sexier that would show off a tattoo on my upper back would be appropriate. A: Tattoos have become very common, and people of […]
When Fashion Options Are Limited, Call on the Classics
BY TRACI MCBRIDE Q: If my budget determines only investing in one new look this season, how do I determine what it should be? A: It is always best to invest in classics over trends and instead add an accessory that speaks of a trend you love. I don’t suggest buying into a trend […]
Personal Budgeting Takes a Backseat to Industry Dress Codes
BY TRACI MCBRIDE Question: How do I dress to be taken seriously and to gain credibility while on a budget? Two pieces of information are needed for guidance. First, read the company dress code. Every company needs to clarify their expectations to employees on how they are expected to communicate the brand […]
Develop a Signature Look to Reach Your Goals
BY TRACI MCBRIDE Q: Would you share some tips for men who want to express what you call “your brand at a glance?” A: I’m so glad you asked. First, give thought as to what you want to visually express. Research proves that 65 percent of all communication is visual. […]
Fashion Isn’t a Numbers Game
by Traci McBride Q: A boutique owner asks: How do you recommend helping customers with the “size trap” issue — what a size label says vs. how it looks on their bodies? A: This can be as frustrating to the client as it is the salesperson! This issue has become more prevalent the […]
Panty Hose Goes … as long as it looks natural
by Traci McBride Question: Bare leg vs. panty hose? I am often asked this question. Women that despise hose actually get mad at me for not saying bare leg only! But there is a place for panty hose. Answer: Think of hosiery as you would foundation for your face. The better the skin […]
How to Resist the Drab Look While Trying to Appear Relaxed
by Traci McBride This month’s question comes from Facebook: How is it possible to be casual and comfortable this summer without being frumpy? I don’t believe anyone purposely gets dressed thinking, “I want to be frumpy,” but sometime it’s easier to not care or to fool yourself into thinking it […]
Summer’s Here and the Time is Right … for a Black-out
by Traci McBride Instead of the usual Q & A this month, I’d like to present a spring/summer challenge to readers: WOMEN — Banish the black shoes. You might wonder if I’m off my rocker! The most common situation I find in closets all over Northeast Ohio is either all black […]
Image Matters … Whether We Like It or Not
by Traci McBride Q: If others make a decision about me just because of the way I look and choose not to do business with me, it’s their loss by being superficial. Why is image so important? A: Perhaps that is true, but everyone does it on an instinct. It […]
Fed Up with Your Look? That’s Step One Toward a New You
by Traci McBride Q: It’s been more than a dozen years since I’ve done anything newwith my hair or clothes “style,” if that is what I can even call it. I’m wearing pretty much the same thing every day, only in a different color. Basic black, with little splashes of color. […]
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