by Traci McBride Imagine this: You walk into your organized closet that contains only items that make you look your very best, in colors that make you look healthy, energized and ready for anything. With a glance in your personalized “look book,” you effortlessly choose a complete outfit based on […]
Here’s How to Bag Those Fashion Disasters
by Traci McBride Q: What type of items do you suggest carrying in case of a fashion emergency? A: Love your question! Often, the first time I go shopping with a client, I visit a section of the store that has the type of products they never knew to look […]
Image Matters … Whether We Like It or Not
by Traci McBride Q: If others make a decision about me just because of the way I look and choose not to do business with me, it’s their loss by being superficial. Why is image so important? A: Perhaps that is true, but everyone does it on an instinct. It […]
Fed Up with Your Look? That’s Step One Toward a New You
by Traci McBride Q: It’s been more than a dozen years since I’ve done anything newwith my hair or clothes “style,” if that is what I can even call it. I’m wearing pretty much the same thing every day, only in a different color. Basic black, with little splashes of color. […]
Summer Sneaker Guide
by Traci McBride Casual SNEAKERS These are your everyday on-the-go walkers that are perfect for a laid back comfy look. Active SNEAKERS No stopping you in these low impact yet BOLD & stylish sneakers that keep you moving! Fashion SNEAKERS Looking so good on the runway you can skip the […]
BODY LANGUAGE SPEAKS LOUDER THAN VOICE WHILE PRESENTING
by Traci McBride Q: I’m preparing for my first major presentation in front of our entire company of 200, and I am not sure how to dress. I will be on stage and my image will be projected onto screens — including close-ups. A: Taking the spotlight is exciting. Remember the […]
THE IMPORTANCE OF TAILORING
by Traci McBride Regardless of shape or size, we need to have a good tailor on speed dial. When purchasing new suits or separates off the rack, keeping an eye toward the details of the fit is key. I recommend expecting to tailor to some degree. Women tend to need […]
COST PER WEAR NOT PRICE IS THE BEST FOCUS
by Traci McBride We spend our lives investing — investing in a belief system; investing in relationships, from romantic to partnerships, and our children; and investing in life experiences. Although those investments are not financial, they are time investments — a commodity nonetheless. Throughout our lives we are also investing in […]
DON’T BUY THE HYPE
by Traci McBride “Fashion is made to become unfashionable.” – Coco Chanel Just because retailers sell it and push and tell you “everyone” must have this season’s trend, don’t buy into it. Look at it from an image consultant’s perspective. Having been in women’s closets for a few years now, I […]
CLEVELAND REAPS THE BENEFITS OF RE-BRANDING: ARE YOU READY?
by Traci McBride Once upon a time our fine city had its share of frumpy days, treated like the inappropriate guest that showed up to a decadent event at The Ritz wearing flip-flops and cut-off jeans. For decades Cleveland was disrespected and was the butt of the joke on every […]
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