BY TRACI MCBRIDE Q: I work in a conservative marketing firm. I get invited to several holiday events by our biggest clients and wondered if wearing something a little sexier that would show off a tattoo on my upper back would be appropriate. A: Tattoos have become very common, and people of […]
When Fashion Options Are Limited, Call on the Classics
BY TRACI MCBRIDE Q: If my budget determines only investing in one new look this season, how do I determine what it should be? A: It is always best to invest in classics over trends and instead add an accessory that speaks of a trend you love. I don’t suggest buying into a trend […]
Personal Budgeting Takes a Backseat to Industry Dress Codes
BY TRACI MCBRIDE Question: How do I dress to be taken seriously and to gain credibility while on a budget? Two pieces of information are needed for guidance. First, read the company dress code. Every company needs to clarify their expectations to employees on how they are expected to communicate the brand […]
Develop a Signature Look to Reach Your Goals
BY TRACI MCBRIDE Q: Would you share some tips for men who want to express what you call “your brand at a glance?” A: I’m so glad you asked. First, give thought as to what you want to visually express. Research proves that 65 percent of all communication is visual. […]
Uniform Decisions — Why Organizations Dress as They Do
by Traci McBride Q: What is the role of uniforms in a place like a casino? A: When any organization invests in uniforms, much thought needs to go into the process, such as: Role that the employee is playing within the organization Colors of the uniform – how you want the client […]
BODY LANGUAGE SPEAKS LOUDER THAN VOICE WHILE PRESENTING
by Traci McBride Q: I’m preparing for my first major presentation in front of our entire company of 200, and I am not sure how to dress. I will be on stage and my image will be projected onto screens — including close-ups. A: Taking the spotlight is exciting. Remember the […]
DON’T BUY THE HYPE
by Traci McBride “Fashion is made to become unfashionable.” – Coco Chanel Just because retailers sell it and push and tell you “everyone” must have this season’s trend, don’t buy into it. Look at it from an image consultant’s perspective. Having been in women’s closets for a few years now, I […]
AVOID BEING INVISIBLE THIS HOLIDAY SEASON
by Traci McBride As the party season kicks up, and Cleveland is on fire with new hotel and restaurant openings, we have many opportunities to attend some stellar events. These events are perfect for meeting potential clients, employers, friends, dates, and spouses — whatever you’re looking for, and sometimes not […]
MIXED MESSAGES: ARE YOU ALIGNING YOUR PRESENCE TO YOUR IMAGE?
by Traci McBride If you are not getting enough business or being connected to the right people, it could be because you are not creating a “presence” — who you are and what you stand for authentically. Soft skills will support your visual message. Have you ever received a compliment […]
Recent Comments