BY TRACI MCBRIDE Q: If my budget determines only investing in one new look this season, how do I determine what it should be? A: It is always best to invest in classics over trends and instead add an accessory that speaks of a trend you love. I don’t suggest buying into a trend […]
Personal Budgeting Takes a Backseat to Industry Dress Codes
BY TRACI MCBRIDE Question: How do I dress to be taken seriously and to gain credibility while on a budget? Two pieces of information are needed for guidance. First, read the company dress code. Every company needs to clarify their expectations to employees on how they are expected to communicate the brand […]
Develop a Signature Look to Reach Your Goals
BY TRACI MCBRIDE Q: Would you share some tips for men who want to express what you call “your brand at a glance?” A: I’m so glad you asked. First, give thought as to what you want to visually express. Research proves that 65 percent of all communication is visual. […]
Uniform Decisions — Why Organizations Dress as They Do
by Traci McBride Q: What is the role of uniforms in a place like a casino? A: When any organization invests in uniforms, much thought needs to go into the process, such as: Role that the employee is playing within the organization Colors of the uniform – how you want the client […]
Panty Hose Goes … as long as it looks natural
by Traci McBride Question: Bare leg vs. panty hose? I am often asked this question. Women that despise hose actually get mad at me for not saying bare leg only! But there is a place for panty hose. Answer: Think of hosiery as you would foundation for your face. The better the skin […]
How to Resist the Drab Look While Trying to Appear Relaxed
by Traci McBride This month’s question comes from Facebook: How is it possible to be casual and comfortable this summer without being frumpy? I don’t believe anyone purposely gets dressed thinking, “I want to be frumpy,” but sometime it’s easier to not care or to fool yourself into thinking it […]
Here’s How to Bag Those Fashion Disasters
by Traci McBride Q: What type of items do you suggest carrying in case of a fashion emergency? A: Love your question! Often, the first time I go shopping with a client, I visit a section of the store that has the type of products they never knew to look […]
Image Matters … Whether We Like It or Not
by Traci McBride Q: If others make a decision about me just because of the way I look and choose not to do business with me, it’s their loss by being superficial. Why is image so important? A: Perhaps that is true, but everyone does it on an instinct. It […]
BODY LANGUAGE SPEAKS LOUDER THAN VOICE WHILE PRESENTING
by Traci McBride Q: I’m preparing for my first major presentation in front of our entire company of 200, and I am not sure how to dress. I will be on stage and my image will be projected onto screens — including close-ups. A: Taking the spotlight is exciting. Remember the […]
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