Fashion Isn’t a Numbers Game

by Traci McBride Q: A boutique owner asks: How do you recommend helping customers with the “size trap” issue — what a size label says vs. how it looks on their bodies? A: This can be as frustrating to the client as it is the salesperson! This issue has become more prevalent the […]

THE IMPORTANCE OF TAILORING

by Traci McBride Regardless of shape or size, we need to have a good tailor on speed dial. When purchasing new suits or separates off the rack, keeping an eye toward the details of the fit is key. I recommend expecting to tailor to some degree. Women tend to need […]

COST PER WEAR NOT PRICE IS THE BEST FOCUS

by Traci McBride We spend our lives investing — investing in a belief system; investing in relationships, from romantic to partnerships, and our children; and investing in life experiences. Although those investments are not financial, they are time investments — a commodity nonetheless. Throughout our lives we are also investing in […]